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What is Brand Engagement?

When you use a product or service of the brand, they become known devils to you. If your experience was good, you are much more likely to remember the brand, use them again and recommend it to your peers.
Instead of learning about the brand from ads, you are experiencing the products of the brand. This is brand engagement.  The more you engage with the brand, deeper the connection between you and the brand. This connection can never be created using ads. And this connection is necessary for a brand to become truly successful.
Brand engagement is a good way build a brand in the digital age because engagement doesn’t cost anything on the digital platform.
“Brand engagement is the process of forming an emotional or rational attachment between a person and a brand.” 
Location: Kolkata, West Bengal, India

Comments

  1. RayanJune 15, 2021 at 7:41 AM

    Completely agree... Brand engagement is one of the best and most effective way to connect with customers and deliver characterize values. Thanks

    ReplyDelete

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