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10 Rules for Choosing Your Social Media KPIs

How do you choose social media KPIs to track your digital marketing activities?

  1. Locate yourself in the Marketing Conversion Funnel
  2. Don't label certain KPIs as "bad"
  3. Customize your indicators
  4. Consider qualitative metrics
  5. Analysis
  6. Benchmark KPIs
  7. Strategy and KPI consistency
  8. Use measurement and collection tools to analyze your data
  9. Select your KPIS
  10. Upgrade your KPIs on a regular basis


#1 Locate Yourself in the Marketing Conversion Funnel

In digital marketing, the marketing funnel (conversion funnel) represents the transformation of an Internet user to customers, or even better, brand ambassadors.

Understanding where you lay on this conversion funnel will help you to better specify your objectives and, in turn, your KPIs.


#2 Don't Label Certain KPIs as "Bad"

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There is no such thing as a good or bad KPI. Your KPIs should align with your company and department objectives. If they do not, they are unsuitable. Therefore “bad” KPIs are actually “inappropriate” KPIs.

KPIs are your allies.  Having quantified performance indicators allows you to carry out your objectives on time, evolve them, and optimize your efforts accordingly.  

 



#3 Customize Your Indicators

personalization
KPI’s must be customized to correspond as closely as possible to your daily activities and means. For example, if your activities (community management, social selling, or ads) focus on Twitter, your KPI, "growth of social media communities", would be too broad. It would need to be refined (growth of followers) or segmented by web media (Twitter, Facebook, blogs, Instagram, etc.).

For such customizations, you can also integrate regional, product, or demographic targets. Benchmarking indicators with your main competitors is also helpful a helpful method to understand how you stand. (eg: growth of your engagement rate on Twitter UK vs. growt
Location: Kolkata, West Bengal, India

Comments

  1. Latest Technology BlogMarch 22, 2022 at 9:09 PM

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