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Digital marketing vs. internet marketing

Now that you understand digital marketing, it raises a bigger question. What’s the difference between internet marketing and digital marketing? If all these activities happen online, why use so many different words to describe them?
Internet marketing involves building a web presence and turning the resulting traffic into sales. When the internet was younger, the four major marketing activities involved:
  • Creating websites
  • Buying pay-per-click-ads
  • Setting up web storefronts
  • Using keyword groups to capture search engine traffic
online marketing has grown to include many activities that don’t involve internet search engines, paid ads, or websites. People are using a wide range of digital devices to get online and interact with content. By reaching customers through online channels they frequently use, you can influence their buying choices offline.
Location: Kolkata, West Bengal, India

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