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Mobile Marketing in 2013 and Beyond: Top 5 Trends, Opportunities and Challenges

Imagine a day in the distant future where marketers can directly communicate marketing messages in the form of “thoughts” into the minds of the target prospects. While such a day may never come, mobile marketing is the next best thing available to marketers.
People spend more time with mobiles than any other communication device available today and brands cannot afford to leave out mobile marketing in their digital marketing plan. According to eMarketer.com mobile advertising industry was a $4 billion dollar market in 2012, will touch $7 billion dollars by 2013 and will go all the way up to $11 billion dollars in 2014.
Just a while back we were talking about how digital marketing is growing faster than traditional marketing industry and now its mobile which is taking the hot seat. According to Forbes.com, the mobile market share within digital advertising market reached 11% in 2012 – up from 7% in 2011; which is a clear indication that mobile market is growing faster than the other digital marketing channels.
Soon it will be theoretically possible to connect with every human being on earth using the mobile network and in developing countries; there will be no other way to engage a large percentage of the prospects digitally other than mobile.
One of the big advantages of mobile marketing is that mobiles are personal to a single consumer. No two people will use the same mobile phone in 99.9% of the cases. With the exception of Email Marketing, all other marketing channels such as Display Ads, TV and Online Video Ads, Newspaper etc. do not target a single consumer but only a rough demographic with blurred boundaries.
Obviously people are using mobile phones for more than phone calls and SMS. But what are they using it for? HighTable.com had done a research and published the following data which shows the percentage of mobile users who use various features available in the mobile phones today.
Location: Kolkata, West Bengal, India

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