Skip to main content

Mobile Marketing in 2013 and Beyond: Top 5 Trends, Opportunities and Challenges

Imagine a day in the distant future where marketers can directly communicate marketing messages in the form of “thoughts” into the minds of the target prospects. While such a day may never come, mobile marketing is the next best thing available to marketers.
People spend more time with mobiles than any other communication device available today and brands cannot afford to leave out mobile marketing in their digital marketing plan. According to eMarketer.com mobile advertising industry was a $4 billion dollar market in 2012, will touch $7 billion dollars by 2013 and will go all the way up to $11 billion dollars in 2014.
Just a while back we were talking about how digital marketing is growing faster than traditional marketing industry and now its mobile which is taking the hot seat. According to Forbes.com, the mobile market share within digital advertising market reached 11% in 2012 – up from 7% in 2011; which is a clear indication that mobile market is growing faster than the other digital marketing channels.
Soon it will be theoretically possible to connect with every human being on earth using the mobile network and in developing countries; there will be no other way to engage a large percentage of the prospects digitally other than mobile.
One of the big advantages of mobile marketing is that mobiles are personal to a single consumer. No two people will use the same mobile phone in 99.9% of the cases. With the exception of Email Marketing, all other marketing channels such as Display Ads, TV and Online Video Ads, Newspaper etc. do not target a single consumer but only a rough demographic with blurred boundaries.
Obviously people are using mobile phones for more than phone calls and SMS. But what are they using it for? HighTable.com had done a research and published the following data which shows the percentage of mobile users who use various features available in the mobile phones today.
Location: Kolkata, West Bengal, India

Comments

Post a Comment

Popular posts from this blog

Growing your business through the power of Videos!

Let me share with you an interesting statistic shared by Hubspot: **62% of customers have made their buying decision after watching a video. This takes me to ask you the following question: Are you using videos as a marketing tool to promote your business online? Then your potential customers might be deciding to buy from your competitors instead of buying from you! Digali Opc Is Best Company For Digital Marketing In India,,,
4 comments
Read more

Why Hashtag Important For Instagram?

important for Instagram 1- Competetion               As with any business, it’s important to figure out who your competition is, what they offer,  and  how they advertise, so you know what makes your business the better choice.  You can use Instagram hashtags to research competitor accounts, their top posts, and their most-used hashtags.   2-Branding and Visibility Branding and visibility are essentially the most effective uses of hashtags on Instagram. If you’re a new business, you can utilize hashtags to expand your audience and increase brand awareness. When users search your brand, they’ll see the relevant hashtags you’re using; or when they search specific hashtags, they’ll see your branded posts in the results. This usually results in gaining new followers and potential customers. 4. Promotion One of the main reasons hashtags have gained such a reputation on social media is because of the...
Post a Comment
Read more

Benefits of Online Marketing

The bunch of potential customers that are found on-line could be a much larger group of individuals than you’re probably to be able to attract regionally. Using digital selling, you can reach an enormous audience in a way that is both cost-effective and measurable. Other benefits of online marketing include: The ability to move together with your prospects and learn precisely what they’re searching for. The ability to reach a global marketplace. You can save money and reach a lot of customers for less money than traditional marketing strategies. Get to understand your audience and permit them to understand you in person which may facilitate to form brand loyalty. You can track responses to your selling efforts right away.
Post a Comment
Read more