Now that you understand digital marketing, it raises a bigger question. What’s the difference between internet marketing and digital marketing? If all these activities happen online, why use so many different words to describe them? Internet marketing involves building a web presence and turning the resulting traffic into sales. When the internet was younger, the four major marketing activities involved: Creating websites Buying pay-per-click-ads Setting up web storefronts Using keyword groups to capture search engine traffic online marketing has grown to include many activities that don’t involve internet search engines, paid ads, or websites. People are using a wide range of digital devices to get online and interact with content. By reaching customers through online channels they frequently use, you can influence their buying choices offline.
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