How do you choose social media KPIs to track your digital marketing activities? Locate yourself in the Marketing Conversion Funnel Don't label certain KPIs as "bad" Customize your indicators Consider qualitative metrics Analysis Benchmark KPIs Strategy and KPI consistency Use measurement and collection tools to analyze your data Select your KPIS Upgrade your KPIs on a regular basis #1 Locate Yourself in the Marketing Conversion Funnel In digital marketing, the marketing funnel (conversion funnel) represents the transformation of an Internet user to customers, or even better, brand ambassadors. Understanding where you lay on this conversion funnel will help you to better specify your objectives and, in turn, your KPIs. #2 Don't Label Certain KPIs as "Bad" There is no such thing as a good or bad KPI. Your KPIs should align with your company and department objectives . If they do not, they are unsuitable. Therefore “bad” ...
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